How much did you love Peggy Olson's ad for the Popsicle account? Brilliant, right? Moms always break a Popsicle in half, she reasoned. To Peggy, the splitting and sharing of a Popsicle is no less a ritual than those performed in the Catholic church.
Armed with this clever comparison, she came up with this li'l staccato motto: Take it. Break it. Share it. Love it. Which, in turn, was paired with an image of one holy angel of a wife in the kitchen. Gosh, Peggy's such a bright girl!
A bright girl and still she found herself in the hospital with a belly ache only to learn she was pregnant and in labor - heavens! If you're not a fan of Mad Men, you have no idea what I'm talking about but even so, enjoy the picture, 'kay?