Saturday, August 1, 2009

The Popsicle Account

How much did you love Peggy Olson's ad for the Popsicle account?  Brilliant, right?  Moms always break a Popsicle in half, she reasoned.  To Peggy, the splitting and sharing of a Popsicle is no less a ritual than those performed in the Catholic church.  

Armed with this clever comparison, she came up with this li'l staccato motto: Take it.  Break it.  Share it.  Love it.  Which, in turn, was paired with an image of one holy angel of a wife in the kitchen.  Gosh, Peggy's such a bright girl!  

A bright girl and still she found herself in the hospital with a belly ache only to learn she was pregnant and in labor - heavens!  If you're not a fan of Mad Men, you have no idea what I'm talking about but even so, enjoy the picture, 'kay?

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